| X.commerce Innovate Conference

X.commerce

The X.commerce platform leverages the collective power of eBay Marketplaces, PayPal, GSI Commerce, and Magento* so merchants can thrive in the commerce ecosystem. Technology and services are accessed through a simple cloud-based model; this helps merchants grow, along with the developers, systems integrators, agencies, consultants and service providers who make it happen.

01	Introducing the X.commerce platform Commerce is a significant segment of the globaleconomy. The commerce landscape is undergoing massive change driven by consumers adopting disruptive social, mobile and local technologies. Learn why we are building the X.commerce platform and how developers and merchants can leverage it to meet this increasing demand and grow their business. Get details of how the platform is built, the opportunities it presents and the current roadmap.	Neal Sample Neal Sample Back in 1995, Neal skewered the competition during a national debate championship with the topic: “This house would forego economic progress for cultural integrity.” He claims those same skills now help him lead the team that’s building the end-to-end technology platform for the Commerce Operating System. Neal says that pushing the boundaries of customer-focused innovation is a lot easier than working on cloud-based software solutions for the CIA’s Office of Research and Development—something else Neal happens to have done (yes, that CIA). He has also managed integration of cloud computing, social commerce, and the Open eBay developer program into the eBay platform infrastructure. He now has nearly 15 years of experience with platform operations and data challenges, which is not nearly equal to his years of riding mountain bikes and playing racquet sports. And let's not forget Neal rocks mad foosball skills… a possible future indicator of more success. Close
02	Magento and the X.commerce platform We will start this session by providing an overview of Magento including a walk through of its evolution and the vibrant ecosystem it supports. We will then discuss the benefits Magento offers to merchants and developers. Magento is now a proud member of the X.commerce family. We will talk about how X.commerce complements and grows Magento by bringing new benefits to Magento developers and merchants. We will discuss how the Magento extension model fits with the X.commerce platform.	Yoav Kutner Yoav Kutner Yoav Kutner is the Co-Founder and CTO of Magento and has been leading the Magento project since day one. Yoav has managed more than a hundred database-driven projects which gives him uncanny insights into the full view of web application development. He has an extensive understanding of technological processes, application life cycle and web architecture. Yoav is proficient in all major web programming languages and various development tools, databases and middleware. Yoav’s skills and knowledge provide the backbone behind the architectural development of Magento, the world’s fastest growing eCommerce platform. Yoav received a Bachelor’s Degree in Computer Science from UCLA. Close
03	From code to capability This session will be all about the code. We'll develop a working “capability” — a unit of functionality that participates in the X.commerce platform—from scratch. We’ll test it, register it with X.commerce, demonstrate its configurations via a merchant-facing gadget, and show traffic flowing from a consumer-facing experience to the capability’s back end.	Jeromy Carriere Jeromy Carriere Jeromy helps lead X.commerce’s directive to enable a new generation of commerce ecosystem capabilities by developing an open commerce platform for merchants and developers. Jeromy has been in lead technical roles for virtually all of his recent career: at Yahoo!, in the Platform/Cloud group; at Vistaprint, a fast-growing marketing services company; at Fidelity Investments; Microsoft; Kinitos; America Online, Inc; and he was co-founder and Chief Architect of Quack.com. Previously, Jeromy worked at the Software Engineering Institute at Carnegie Mellon University doing architecture research and analysis while flirting with Ph.D. studies there. Jeromy’s interests include cycling (road, of course), photography and raising chickens in his backyard in Palo Alto. Close
04	An overview of X.commerce capabilities X.commerce is a brand new platform, but it has lots of current capabilities that will make the lives of both developers and merchants much easier – and more profitable. Learn about X.commerce capabilities in more detail. See a demo of some of those capabilities; find out what’s in the works; and meet some fellow developers already using these capabilities; and learn how you can leverage these capabilities to build your business.	Shankar Ramaswamy Shankar Ramaswamy Shankar’s theory on Lego: forget the kits and go straight for the plain bricks. It’s related to his theory on building the kind of platform merchants and developers can interact and work with to grow their businesses. Two years ago, before Shankar joined eBay and then X.commerce, he was with Amazon Web Services. “I always knew I would be some kind of engineer,” he says. As a kid, visits to his grandmother’s house every summer meant fixing a year’s worth of her broken technology: irons, tape recorders, and finally, helping to rewire an entire house. Shankar believes all of it—down to the plain-brick Lego—helps to understand technology problem-solving. Close Kevin Reeth Kevin Reeth Kevin Reeth is Co-Founder of and Head of Product for Outright.com, a venture-backed startup that provides a dead-simple online accounting platform for time-starved business owners. He has spent more than 15 years in high-tech, running multiple businesses of his own, while also launching applications and services for leading software companies like Intuit, Yahoo! and eGroups. Close
05	X.commerce: The road to monetization The capabilities of the X.commerce platform can provide a gold mine. How can you best exploit them? Hear directly from developers how they leverage subscription, license and freemium models to get the most from their apps.	Jeff King Jeff King Jeff leads the Partner Development Team for X.commerce. He is responsible for partner success on the platform including product integration, co-creation, joint marketing, and lead generation. With eight years at eBay Inc., Jeff has contributed to many parts of the company; he led the eBay Trust & Safety Product Team, managed the North America Selling & Features business unit and led the Search Product Team. Prior to eBay, Jeff learned business and technology first-hand by working at some of Silicon Valley’s stars, including Sun Microsystems, Apple, Hewlett-Packard and IBM. Jeff is a local guy, and earned his B.A. at San Jose State University. Close Bob Schwartz Bob Schwartz Bob Schwartz joined Magento in 2009 and serves as President, where he oversees revenue and demand generation, brand marketing and support. He brings a 20 year track record of successfully building internet companies and brands in diverse areas such as luxury, fashion, shoes, paid content, interface and personal computers generating over $1 billion in eCommerce revenue annually. Prior Bob founded and was Managing Partner of SchwartzGroup, a Strategic Advisory Firm focused on Internet Commerce for Fashion, Retail, Consumer Brands and Media. Prior experience includes: CEO (interim) & Board Member of luxury marketplace Portero.com; Interim President at media / commerce lifestyle company Vivre; Entrepreneur in Residence at Clearstone Venture Partners; President – USSearch.com (NASDAQ: SRCH); Founder & GM of NORDSTROM.com, and was the youngest Vice President for PC manufacturer Packard Bell Computers, where he built two consumer direct divisions. Bob received his Economics Degree from the University of Washington. Close Jon Jessup Jon Jessup Jon is passionate about eCommerce innovation and leveraging cloud technologies to solve real-world business problems. As the CEO and founder of Cloud Conversion, Jon is tasked with helping online retailers navigate the complex eCommerce eco-system and operational challenges that most growing companies face. In 2009, Jon developed Cloud Conversion's eCommSource solution, which won the 2010 eBay Star Developer award for it's integration with Salesforce.com to help eBay sellers streamline their customer service and support operations. He then developed CloudGento, which combines the power of Magento with Salesforce.com CRM and is used by many retailers running Magneto eCommerce sites. Jon also led the development of Cloud Conversion's latest solution, ReturnsCloud, an enterprise RMA system designed specifically for eCommerce and integrated with Salesforce, Magento, eBay, PayPal, UPS and more. Jon is an alum of Oracle and Infopia, where he learned the in's and out's of enterprise software and eCommerce respectively. He graduated Cum Laude from Princeton University in 2001, with a Bachelor of Science and Engineering degree in Computer Science. He enjoys skiing the perfectly manicured slopes of Deer Valley, powder at Alta and competing in local ski races in Park City, UT. Close
06	X.commerce Identity Strategy One of the biggest annoyances customers face is constantly entering their information for every site they visit. And once it’s entered, they continually wonder if their information secure. The X.commerce identity strategy is to create a universal identity for every consumer – whether they shop on the web or from a mobile device – to make their shopping easier and more secure; provide widgets to enhance the shopping experience; and make developing and selling faster and more profitable. Come see our OpenID and OAuth services in action, and get a sneak peak of advanced features coming later this year.	Damon Hougland Damon Hougland Damon feels privileged to lead a powerful team of engineers, architects, designers, and dreamers who will stop at nothing less than fundamentally improving the way we shop and interact online. They intend to make developers and merchants more successful than their wildest dreams! Damon is a geek to his core: He is co-author of three books on Java and wireless technologies, and has a passion for all technologies that are viral and disruptive. Before joining X.commerce, Damon ran PayPal X, the first truly global payments platform open to third-party developers. Under his guidance, the new platform processed over a billion dollars for third-party developers and partners, with over 1,500 applications built by a community over 60,000 strong. Close Jonathan LeBlanc Jonathan LeBlanc Jonathan is an Emmy award-winning software engineer and the author of the O’Reilly book “Programming Social Applications.” He specializes in open source initiatives around the implementation of social engagement services. He also works with and promotes emerging technologies to aid in the adoption and utilization of new social development techniques, such as his work on the OpenSocial foundation board. As a software engineer, Jonathan works extensively with social interaction development, engaging in new methods for targeting the social footprint of users to drive the ideal of an open web. Close
07	Community: The next generation With all the forums, wikis, and blogs out there with ratings, ranking, polls, and feedback functionality—not to mention ties to social networking—we have a real revolution in how we consume and create information for each other. But how do we make that experience inspiring and engaging? X.commerce is launching functionality to facilitate that and increase interaction between merchants and developers; we want your thoughts.	Carolyn Mellor Carolyn Mellor Carolyn Mellor (@carolynmellor) is Sr Program Manager for the X.commerce developer and merchant community. She is responsible for working with the x community team to create and build community programs that will support and advocate the needs of developers and merchants working with X.commerce. Carolyn has been in technology for 20 years and has held multiple technical management positions within eBay/PayPal including building a successful multi-level technical support organization and leading a technical product team responsible for merchant and partner experience. Prior to PayPal, Carolyn spent five years managing internal and external technical support groups at UPS, and nine years leading an IT department and developing websites for a large automotive dealer group. Close
08	Hands on with eBay APIs Build a new eBay business or expand your current one. Get started building applications and get set to monetize them using eBay’s SDKs, APIs, and tools like consumer authentication and authorization, and ePN (eBay Partner Network).	Jimmy Wong Jimmy Wong Jimmy Wong is a DTS Engineer in eBay’s Platform Engineering organization. He joined eBay in 2008 after being at Logitech Inc. He is currently a part of the eBay Developers Program, where he provides guidance to third party developers who create the world’s best ecommerce applications. Close
09	X.commerce Workshop Take the new X.commerce out for a spin! Platform foundations, message wrangling, and creating capabilities that can be exposed to the large merchant community on or off Magento platforms.	Saleem Shafi Saleem Shafi Graduate of the University of Texas at Austin and veteran of several small startups in the Austin area before joining Paypal in 2007 to work on the Java infrastructure supporting the new Adaptive Payments and Adaptive Accounts APIs. Recently focused on design and development of XFabric for X.commerce. Close
10	Hands on with RedLaser Mobile SDK The RedLaser SDK contains the same technology used in the popular RedLaser apps, including leading technology such as the ability to manage glare, blurriness, and curvature. Learn about how to incorporate the SDK into your own mobile apps (iOS and Android).	Chall Fry Chall Fry Close

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