| X.commerce Innovate Conference

Trends in Technology

Technology is changing the way consumers shop. It’s also changing the playing field for merchants, developers, and system integrators. Innovating is easier with improved standards and newly available free software and cloud services; flexibility in development is more critical than ever. These are the technologies; this is how companies are using them to create compelling products faster and for less.

01	Building immersive experiences: Usability you can really use Combine the finer points of design with existing development know-how to craft user experiences for multiple platforms. Work through a real-life design challenge and apply design principles, patterns, and a proven process to create an immersive experience. This is an interactive workshop to jump start your next project.	K.C. Teis II K.C. Teis II K.C. does the critical work of figuring out what a feature is going to be, how it’s going to work, and how engineers can bring it to life. It’s what he’s been doing since long before he came to X.commerce; he’s been involved in creating interaction designs for over 20 years. In 1984, K.C. convinced his father to buy him a Macintosh, and “I fell in love,” he says. “You could actually manipulate objects on a screen with a mouse—it was so fascinating I knew what I wanted to do for a career.” He went on to create desktop software and web experiences of all kinds, eventually becoming an award-winning designer. K.C. builds design teams and innovative user experiences, but he’s also the son of a professional bass angler, and loves to fish. Close Theresa Neil Theresa Neil Theresa Neil is the co-author of "Designing Web Interfaces: Principles and Patterns for Rich Interactions" O'Reilly, 2009, and is completing a new book, "Mobile Design Pattern Gallery". She is based in Austin, Texas where she works as a user experience consultant. You can read more on her blog and follow her on Twitter @theresaneil. Close
02	The near future of real web applications There is a lot of noise being made about HTML5 as the new web technology to use and markets for apps as the best way to sell products and distribute applications to our end users. In reality there is not much new about it - all we are doing is treating the web as a distribution and sharing platform and browsers as the software to run our applications on. In this talk Christian Heilmann of Mozilla shows how in the near future application installation and in-app payments can happen on the most distributed market there is - the internet and through your browser. You will see how the technologies we build web sites in got an upgrade to allow us to build light-weight and focused applications that allow our end users to reach their goals faster and in a more re-usable fashion than with traditional ecommerce. Browsers and hardware are becoming more powerful each day, it is time to use that power in a sensible manner.	Chris Heilmann Chris Heilmann Christian Heilmann is a geek and hacker by heart. He’s been a professional web developer for about eleven years and worked his way through several agencies up to Yahoo where he delivered Yahoo Maps Europe and Yahoo Answers. He’s written two and contributed to three books on JavaScript, web development and accessibility, lead distributed teams as a manager and made them work with one another and released dozens of online articles and hundreds of blog posts in the last few years. He’s been nominated standards champion of the year 2008 by .net magazine in the UK and currently sports the fashionable job title “International Developer Evangelist” spending his time going from conference to conference and university to university to speak and train people on systems provided by Yahoo and other web companies that want to make this web thing work well for everybody. Close
03	Proudly Found Elsewhere: The Open Source Bonanza This is the Open Source Era! Over the past decade, software isn’t just something to make money from, but something to make money with. How are some of the highest growth businesses in the world using open source software and network services to fuel their grand ambitions?	Steve O'Grady Steve O'Grady Stephen is a Principal Analyst and co-founder of RedMonk, and addresses the full spectrum of infrastructure software from development to deployment, including operating systems, application languages and platforms, and database technologies, with a special focus on open source. Close
04	The new alchemy: Turning data into gold Developers are leading the charge to turn consumer behavior into profitable solutions. By accessing and analyzing the explosion of data from consumer activities, any developer can create the personalized, relevant products and services that customers demand and merchants urgently need. We will discuss how to acquire, store, and mine information, and how to design analytics-focused software and build data-driven software engines.	Ivan Mitrovic Ivan Mitrovic Ivan has been at the forefront of the location-based services since he founded KMaps, a mobile LBS startup for Smartphones that was acquired by Where, Inc. KMaps was featured in Forbes, NYT, US Today, Information Week and many prominent mobile blogs. Ivan brings a wide range software development experience to Where, Inc. including leading the implementations of enterprise-grade applications for the largest banks in the world – Bank of America, Fleet, ABN AMRO, Nova Scotia Bank, CIBC and Sovereign Bank. A native of Montenegro, Ivan lived and worked in Belgium and Holland before making his home in Boston. His current field of interest is Big Data. Close Brian Johnson Brian Johnson Brian knows the satisfaction and importance of good search results, and his team is responsible for ensuring that the millions of queries entered onto the eBay website provide just that. The words “Did you mean…?” are incredibly meaningful to him as he combs through a universe of queries altered by synonyms, acronyms, attributes, and expansions. Brian’s been doing this sort of work since he joined eBay nine years ago. He has loved technology ever since junior high school, when he pulled pranks in the local Radio Shack and played the game “Lunar Lander” on a paper teletype because video games didn’t yet exist. When Brian gets outside, he goes backpacking on Mount Whitney, enters triathlons, and walks on water (goes barefoot water skiing). Close
05	OpenStack: Enabling the Open Cloud Era If the web has taught us anything, it is that open systems, portability, and choice drive innovation. Similarly, the cloud era will be fueled by open technologies and a broad ecosystem. The OpenStack community was founded last year and has since become the fastest-growing open source cloud project, attracting hundreds of contributing developers and more than 100 participating companies. We will discuss how OpenStack is ending cloud lock-in by allowing enterprises and other service providers to run the same code that powers the Rackspace cloud. With a common platform, developers and businesses will be able to move applications among different clouds or their internal infrastructure. We will also go over use cases and options to consume OpenStack.	Odus (Boogie) Wittenburg Odus (Boogie) Wittenburg Odus (Boogie) Wittenburg is a 5 year Racker who cut his teeth at Rackspace working on the front lines ensuring the largest customers received award winning Fanatical Support 24/7/365. He is currently VP of Rackspace Enterprise Solutions. In this role he is responsible for developing and implementing innovative product and service solutions that continue raising the bar on Rackspace capabilities and the end user experience. In this role he drives the global enterprise activities surrounding cloud computing platforms for public and private clouds, including OpenStack, an open source project that Rackspace is closely involved with. He also leads the efforts for RackConnect, which offers customers a seamless integration of The Rackspace Cloud and traditional dedicated hosting. Before joining Rackspace “Boogie” spent several years in the Enterprise software space and also was President of a private equity group. He is a Fightin’ Texas Aggie where he earned a BS. And afterwards was awarded an MBA from Harvard. He was raised under the open skies of West Texas. And that’s why he relishes anytime he gets to spend on his ranch with his wife and three kids. Close
06	SEO Stands for: Sell Everything, Okay? What are the top five things sellers should know when listing items in order to get more traffic from Bing and Google? How about the top three tips for systems integrators? With a whopping 10 million new items listed every day on eBay, we want to share how we optimize for search engines so even the smallest vendor can grab the spotlight in a rolling flood of content.	Jon Conradt Jon Conradt Jon’s team creates and operates the systems that control ad purchases (SEM), email and search engine optimization (SEO) for eBay.com. It’s a fantastic SEO challenge; over ten million new pages are added to the site each day, and about 50 percent of those pages expire after a week. Fortunately, Jon keeps on top of testing and staying abreast of the latest search engine changes. Before joining eBay, Jon was a program manager for the Chrome browser at Google; he joined the group shortly after it was announced, and worked primarily on the Mac and Linux releases. He has also worked for Microsoft. Close
07	eBay From Ground Level to the Clouds The mighty cloud draws businesses and developers who seek its agility and productivity. But which type of cloud is best? We moved eBay Marketplace, a major eCommerce site, from a traditional infrastructure to a cloud model. We will present the strategic, technical and cost factors we weighed when deciding between cloud versus automation, and porting applications versus rewriting them. We will explain why we ended up with a hybrid: developing our own internal cloud while leveraging the massive infrastructure of public cloud providers.	JC Martin JC Martin JC might have the broadest perspective of anyone at the conference. That’s because of what he does for work, and what he does for play. For work, he automates eBay’s infrastructure and provides developers with the agility to release a new feature or application to the site within days—or even hours—instead of weeks. The secret is to simplify and automate everything. “We remove roadblocks,” says JC. “We make the eBay platform self-service so developers reach users as fast as possible.” His long career history in automation and his passion for tools could explain what he does for play: he collects antique hand tools. “I’ve been buying antique wood planes since 2000—on eBay, of course!” Close

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