Trends in Commerce
Meet the Newest Retail: Super convenient, more accessible to both local and global markets—and widely relevant to more consumers—than any retail experience to date. Understand trends and create strategies. Bring new experiences to shoppers and help merchants sell better by taking advantage of New Retail across mobile, social, local and digital arenas.
01 |
The world’s two billion Internet consumers are accessing U.S. markets through the web more than ever. In fact, one in ten U.S. ecommerce transactions already comes from international consumers. How have retailers been responding to this lucrative change in the landscape? What APIs, development languages, and payment technologies work best when dealing with foreign terms, currencies, and shipping implications? | |
02 |
The New Retail is seamless shopping that is more convenient and accessible, more local and global—and more relevant to more consumers—than any retail experience yet. We’ll talk about taking advantage of the SoLoMo aspect of New Retail to provide new shopping experiences and help merchants sell more. We will demo building cool things with Milo APIs that make interacting immediately with the real world as fun as buying that neat shirt you see on TV or playing a game that introduces items you can shop for. We will also introduce and demo Where products and APIs for the Ad and Deals Network, the recommendation engine, and the PlaceGraph™. | |
03 |
Many companies are trying to tap into the 750 million potential shoppers on Facebook—and missing. That’s because social commerce is about more than just putting up a Facebook storefront and adding a Like button to your products. Social commerce vendors, brands, sellers, suppliers and developers need to know about the following: social shopping trends; social data integration with traditional ecommerce analytics; why Taste Graphs will overtake Social Graphs in influencing purchasing decisions, and how Facebook may emerge as a dominant micropayments platform. | |
04 |
This panel discusses some of the creative ways developers can mash up the physical and digital to create entirely new business opportunities. By combining tangible merchandise with media—bundling t-shirts with music purchases, for example, or offering toys within video games—traditional retailers can reinvent themselves and capitalize. | |
05 |
New technology drives the need for new experiences. In this session, we’ll look at what the rise of open source means for retailers, and how retailers can take advantage of new technology such as Magento to deliver innovation. We’ll also discuss ways to enhance the user journey—from social to local and mobile commerce— while respecting the brand and avoiding lookalike sites. We’ll bring it all together through a case study from the B2B world that pushes the boundaries of traditional commerce. | |
06 |
Social networks bring people together to share and converse in new ways. Tapping that power to drive commerce means rethinking how business can embrace and enhance that social experience. Milyoni, Moontoast, and ShopSocially have scored big successes by using Facebook to market pay-per-view movies and concerts, celebrities and their merchandise, and established brands. They’ll join our panel to discuss how providing inherently social experiences can translate Facebook fans into profits. | |
07 |
Merchants around the world are realizing they cannot simply hope for top placement in organic search results, nor rely on product reviews to drive growth in online sales: marketing channels have become far too fragmented and competitive. To compete with the big players, small and medium-sized merchants need simple, powerful and automated tools that enable them to focus on running their businesses rather than managing the increasing complexity of search and social ad campaigns. The largest global retailers have long had the advantage of using sophisticated, algorithmic tools to drive demand and online sales. We’ll talk about how now, for the first time, even small merchants can take advantage of these enterprise-class tools. |
