| X.commerce Innovate Conference

Mobile Commerce

Mobile is affecting commerce like no other technology. Leaders in this sphere are developing and driving new products and services. They’re ready to share firsthand how mobile is changing the way people shop so you can be a part of the revolution.

01	Mobile shopping trends and technologies The surge in smartphone adoption and adjacent technologies is changing the way people use money, and that blurs the line between online and offline commerce. This session will frame some of the emerging technologies in mobile payment—NFC, QR codes, augmented reality—and how they are opening up new shopping experiences.	Martin Herbst Martin Herbst Martin helps define PayPal’s leadership position within the rapidly evolving sphere of mobile payments. He ensures that supporting teams are realizing the massive opportunities that PayPal is creating for merchants, developers and consumers as mobile commerce skyrockets. He joined eBay Inc. five years ago in a strategy role for eBay’s Classifieds business. More recently, as General Manager for eBay Classifieds US, Martin led the business through various growth phases—launch, product platform redesign, re-branding, mobile and social implementations—to become the second-largest U.S. classifieds site in 3 years. Prior to eBay, he spent several years in Strategy and Operations for Dow Jones’ online properties, including the Wall Street Journal Online, and played a key role in the acquisition and integration of MarketWatch. Close P.J. Linarducci P.J. Linarducci Take a bit of Silicon Valley product manager, a dash of commercial banker, and remnants of a coder from a past life. Stir, and you’ll find P.J., who loves good challenges and considers himself a puzzle solver. For the past several years, P.J. has challenged himself with finding the perfect marriage of financial services and the evolving mobile ecosystem, wearing many hats along the way. He is passionate about unlocking what will be "the greatest transformation in consumer financial services since the ATM." Today at PayPal, P.J. focuses on using mobile proximity technologies to build "wow moments" into consumers' daily lives. Close
02	Creating a fantastic mobile experience Having a mobile presence is easy. What’s hard is deciding what to include, what it should look like, and how to build it in the first place. These are best practices, design tips, and resources for mobile sites and apps.	Prashant Agarwal Prashant Agarwal Prashant opened the Fjord New York office, prior to this he was Fjord’s Director of Product Strategy, where he helped clients develop a range of digital services from global mobile portals to social music services. Before Fjord, he was interim VP of Product at Refresh Mobile, an Accel Partners-backed startup. Prior to Refresh Mobile, he held a number of senior positions with Yahoo!. Previous experience also includes roles with Dow Jones, CNET and Beyond.com as well as launching Techdirt Wireless - a popular daily wireless industry news blog - and co-founding the early mobile multimedia innovator Stick Networks. Close
03	Barcodes and QR codes in mobile apps Scanning barcodes and QR codes with mobile devices is booming. It’s a frictionless way to connect the online and offline worlds, and this discussion will cover the technology and best practices for leveraging code scanning in your mobile apps. We will introduce the RedLaser SDK as well.	Rob Veres Rob Veres Rob handles business strategy and product development for RedLaser, a leading barcode and QR code scanning application. With more than twelve million downloads, you may have seen people using their cell phones to scan barcodes in stores—or you may have scanned a few yourself, to shop for the best deals on or offline. Rob manages relationships with more than 175 partners, who license RedLaser technology for their mobile applications. He and his team are constantly improving and expanding RedLaser, now available with pricing from GSI Commerce retailers and Milo.com’s local inventory results. Except for a three-year detour to business school and a startup, Rob has been with eBay since 2001, mostly in product management and corporate strategy. The field and the technology are both addictive, but he finds time to pursue his passions for travel, sports, and good wine and food. Rob boasts: “I make a mean fried chicken.” Close
04	PANEL: Mobile face-off: HTML 5 vs. native apps vs. mobile development platforms Front-row seats for the ongoing debate between HTML5, native app development and mobile development platforms. Experts weigh in on the merits of each.	Jeff Haynie Jeff Haynie Jeff Haynie is Co-founder and CEO of Appcelerator. Jeff is a long-time serial entrepreneur, technologist and blogger. Previously, Jeff was Co-founder and CTO of Vocalocity, a software provider in the communications arena and before that, CTO of eHatchery, a digital incubator and off-shoot of Bill Gross’ idealab!. Jeff has worked on numerous standard committees such as IETF and W3C as well as core contributor to a number of important open source technologies such as JBoss and OpenVXI. Jeff served with distinction in the U.S. Navy. Jeff blogs athttp://blog.jeffhaynie.us and can be found on twitter @jhaynie. Close Matt Edelman Matt Edelman Matt was not interested in computers until 1997, when he first saw Yahoo.com on Netscape Navigator 1.0. The power and beauty of the Internet was immediately clear to him, and he’s been coding HTML, CSS and JavaScript ever since. As the technical lead of the PayPal Mobile Express Checkout product, he exemplifies and advocates mobile web best practices including accessibility, site speed, continuous integration, unit testing and leveraging HTML5 features. When not coding, he enjoys bicycling, tennis, and playing music. Close Matt Giger Matt Giger Matt lives and breathes mobile apps: he designs and develops them for both iOS and Android platforms, including those with embedded web content. For over 25 years, he has been developing software for embedded systems, mobile, desktop, Flash and the web. You may have used one of the apps he worked on for companies like eBay, Chegg, StubHub, SecondLife, or one of his personal apps like "Zoltar the Fortune Teller.” In 1998, Matt founded Lunar Software, which produced the 2008 Adobe app of the year: EarthBrowser, the first virtual earth; it aggregates satellite images of earth with live weather, earthquake and hurricane data feeds. He hails proudly from Portland, Oregon, and just so happens to play drums in a pirate rock band. Close
05	PANEL: Demystifying mobile ads How do you connect merchants with a local audience? And why? After a quick presentation on the how-to’s of ad campaigns targeted by zip code or geography, we’ll have our industry experts examine our platform, its benefits, and research into the marketplace’s engagement and evolution.	Dan Gilmartin Dan Gilmartin Dan joined WHERE in 2007; he is responsible for corporate positioning and product marketing, including consumer acquisition via direct and channel marketing. He also handles public relations, social media, and a new division: Merchant Services. Prior to WHERE, Dan spent four years at Sprint Nextel, most recently working on consumer location-based services. He was responsible for the launch of the first family-finding product in the wireless industry, local search, and a host of other GPS-enabled mobile services. Dan is an active member of various industry committees and speaks frequently at industry events. He is an avid NY Yankees fan, and enjoys camping and fishing with his family. Close
06	Mobile + cloud = heaven With mobile cloud computing come efforts to simplify its development. Creating apps for the mobile cloud is significantly different than developing apps for a native smartphone platform. This session is about design and architecture considerations, the essential tools and technologies, and the pitfalls to avoid when building mobile cloud apps.	Michael Smith Michael Smith Michael's been at Box for just over two years working to make cloud content available from anywhere and on any device. This year he's been focused on the huge proliferation of devices in the enterprise, making sure Box's apps take advantage of the strengths and form factors of new devices. He's also really excited about libraries and APIs that help developers easily take advantage of the cloud in their apps. Close
07	Charitable giving trends with mobile technologies Savvy merchants and developers are integrating charitable causes into their mobile strategies to achieve strategic advantages, and non-profits are using mobile technology to reach new audiences and increase the funds they raise. We will address ways businesses can incorporate these causes with mobile strategies to drive both social impact and business objectives, and how non-profits themselves are innovating in the mobile space.	Oktay Dogramaci Oktay Dogramaci Oktay is responsible for non-profit and donation-related global product features globally. He was a co-founder and CTO of MissionFish, eBay Inc.’s non-profit partner for cause marketing and donation programs. MissionFish has been an eBay partner since 2003 and has helped raise a quarter of a billion dollars for charities. Oktay is also responsible for integrating those donation and nonprofit related capabilities into PayPal. He has served as the CTO of the Points of Light Foundation and as a management consultant at PricewaterhouseCoopers. He has developed imaginative, Internet-based solutions for clients ranging from the Department of Housing and Urban Development, Internal Revenue Service, and Social Security Administration, to America's Promise, and Dutch Telecom provider KPN. Oktay is co-author of the book Electronic Commerce: Technical, Business, and Legal Issues, and was once an avid rugby player. Close

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X.commerce is a new open commerce platform that brings together technologies from eBay, PayPal, Magento, and you.

Schedule

Seven tracks and nearly 50 sessions with industry experts from eBay, PayPal, Magento and others.

SPEAKERS SESSIONS

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$100 off registration with your shared discount code. Offer expires at midnight, October 7th.

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