| X.commerce Innovate Conference

eBay

With over 94 million active users globally, eBay is the world's single largest online marketplace, where practically anyone can buy and sell practically anything. But mobile, local, and social trends are triggering a major transformation during eBay’s next phase of growth. Here’s where to learn about the rich set of APIs eBay offers for building, buying and selling applications.

01	API 101 - Get down to business on eBay! An explanation of what you need to use eBay’s APIs and maximize commerce on the mothership itself. With only a working knowledge of web services but a bit of enthusiasm, an eBay novice can get to the intermediate level with eBay’s APIs. Buy and sell, manage inventory, handle orders, and plumb the analytics in the eBay realm. These are fundamental strategies to improve an item’s visibility on eBay, adjust price points, and really track customer satisfaction.	Rekha Patel Rekha Patel Rekha’s team helps external and internal developers use eBay’s APIs to integrate with the site. Usually that means guidance and recommendations for bringing inventory, and managing orders, communications, and disputes. Rekha has been on the team for six years and managed it for the last two, but she still enjoys jumping in and working with customers. She has always liked solving math and logic problems, and she loves the outdoors, too: “It’s why I love California.” When she can’t go hiking, she makes sure she gets “some sun and vitamin D” with a walk every morning. Close Neil Mansilla Neil Mansilla Neil Mansilla is the Director of Developer Products and API evangelist for Mashery. Neil is a passionate software engineer, tech entrepreneur and former eBay Star Developer. Neil has founded several companies built on eBay and PayPal APIs. In his current role at Mashery, Neil is responsible for helping developers explore, engage and learn the hundreds of APIs in the Mashery API Network. Close
02	Selling on eBay: An overview of the APIs See which options for integrating and selling on eBay work best for your business model. Choose among the available APIs and get the best practices for payments, shipping, inventory, order management and more. Learn about the brand-new Merchant Integration Platform (MIP), and use it to get to market even faster.	Dilip Varadarajan Dilip Varadarajan Dilip has been with eBay for eight and a half years; he started as an engineer and now manages the Seller Tools team which consists of tools such as Selling Manager, File Exchange, and Large Merchant Services. Besides managing the engineering teams, he is also passionate about the customer experience. He works constantly with the customer support and product teams as they prioritize customer issues and enhancements. While a top buyer may spend a few hours a day on eBay, Dilip explains that “a lot of sellers make their livelihood on eBay, spending several hours a day on the site, and supporting many employees.” Outside of work, Dilip likes hiking, and because he likes to meet every challenge with a solid response, he is working on improving his racquetball back-hand! Close
03	Fun and commerce with shipping APIs In 2011, we’re going “frictionless.” We will demo eBay’s latest seller innovations for seamless shipping. Our favorite new APIs enable you to scan any item with a mobile device and the recommended match for weight, dimension and service requirements populates the interface and even provides labels and tracking numbers.	Chethan Narayan Chethan Narayan When Chethan Narayan was only 11 years old, he narrowly missed winning the All-India chess championship. He went on to play throughout his youth, and even won while playing blindfolded. And then it was time to decide between being a full-time chess grandmaster or a computer scientist. eBay was lucky: Chethan spent six years at a number of popular start-ups before starting at the company over eight years ago as a software engineer, revamping global billing. His work now, on “frictionless” shipping, is even more exciting. “I really enjoy driving design with a rock-star team—we recently got an API into production within three days, with no bugs!” Chethan’s only regret: his enthusiasm often keeps him up until 2:00am. Close Samuel Au Samuel Au Samuel started his career as a kid, playing on a cutting-edge Apple II that boasted a green-on-black monochrome screen. Back then, nobody foresaw a universe of online websites. Now, Samuel manages a team that creates product solutions most of us wouldn’t have imagined. It’s exciting: “I didn’t know that playing with computers would lead to a career,” he says. After eight years with eBay, the first three of them as an engineer, Samuel notes, “I’m never too far away from the code.” Unless, of course, he’s playing or watching basketball or soccer. Close
04	eBay tools to build a successful web or mobile business The eBay Developer Program provides developers and online publishers the opportunity to integrate real-time eBay content through the use of the Finding and Trading APIs. This session will offer a brief overview of both APIs and showcase successful integrations. It will cover how to leverage the eBay Partner Network to monetize your site using the Finding API. It will also highlight new developments for creating a mobile eBay experience.	Julia Barrett Julia Barrett Julia Barrett is head of the eBay Partner Network, North America. With more than 300,000 active websites in the program, the eBay Partner Network is one of the largest affiliate marketing programs in the world. Julia came to eBay from Shopzilla, Inc. where she built and managed Shopzilla’s affiliate marketing program, oversaw product development of Beso.com, as well as several enterprise initiatives and unauthorized “Saturday projects.” Prior to Shopzilla, Julia worked within Institutional Equities at Bear Stearns. Though she misses Wall Street, she is much happier advising on website monetization and collaborating with renegade developers, trading ticker symbols for search-related acronyms. Close
05	APIs for returns and resolutions: Making it right for the customer If the item isn’t as described and the buyer wants to return it, or the item never arrives... A seller needs processes to turn the customer experience back around and make it right. The experts explain how an eBay merchant can use the returns API or the resolutions API to keep buyers satisfied.	Bijal Shah Bijal Shah Bijal left the start-up world to join eBay almost two years ago to tackle the tough terrain of resolving issues between buyers and sellers. The area is one of facilitating conversations—or negotiations—when things don’t go as planned. “We get involved if they can’t work it out so our customers know that eBay is there for them,” Bijal explains. “I especially like to work on complex problems that cross domains into legal, policy, customer, finance, and technology areas.” He admits his passion for software and is “about 80% of what I do,” but he also consults for non-profit businesses when he can, and spends a lot of family time running, swimming, and coaching soccer and basketball. “It’s a life/balance thing I’m trying,” says Bijal. “Who knows if it’s working!” Close
06	APIs for catalogs Buyers appreciate the catalog experience; they certainly don’t miss the avalanche of item listings. Sellers also like providing catalog experiences; their items get more exposure. With eBay’s built-in product definitions, sellers don’t need to take valuable time writing product descriptions or item specifics or even providing photos—eBay’s built-in product definitions take goods quickly to market. New this year: creating your own product listing within the eBay catalog using UPC codes and brand MPNs.	Bala Parthasarathy Bala Parthasarathy Bala is an eBay veteran who manages several aspects of the catalog infrastructure, focusing on improving its data quality as well as product coverage. As an engineer-turned-product manager who strongly believes in doing the right thing, he likes to build easy-to-use applications that leverage technology to solve complex problems. Bala also holds the bragging rights for winning the first-ever Skunkworks, eBay's annual innovation contest since 2007. Outside of work, Bala is a professional carrom player, a serious outdoor enthusiast, and an avid traveler who is almost out of pages in his passport. Close
07	Pop-up commerce Imagine a commerce world where thematic and seasonal stores could automatically pop up and then disappear with minimal editorial work. Here we talk about the underlying platform that enables mining large-scale user behavior and query data to set up stores automatically based on themes of interest, and emerging and buzz-creating topics. We will describe the science and tools to build experiences that would drive commerce through custom experience and social media, and help sellers, shoppers, and the enthusiasts.	Neel Sundaresan Neel Sundaresan Neel has been enamored by eBay’s strength from its earliest days, long before he joined the company. He was inspired in part by the examples of empowerment over charity he has seen in the making of eBay. He has led his current team for over past five years, and has led research in a number of areas from search to systems to social networks. His latest interest has been in the ecommerce economics and in studying network effects and trust and reputation systems. He believes building the right tools and platforms that enable and enrich networks are essential to internet economics. Neel has over 50 publications and is a frequent speaker at national and international conferences. Close

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